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CIRCULAR ECONOMY AND US

Schéma synoptique de l'Economie Circulaire

At a time of renewal, following the two world wars, the 20th century gave birth to new concepts, new ideas, new ambitions. It is in this very changing environment that the notion of Circular Economy appears. Emerging in full capitalist expansion, this concept is struggling to make a name for itself. Not well defined, without a consensual definition, the Circular Economy is slowly stirring interest and is slowly taking its place in large countries such as Japan, China, the Netherlands and Germany.

Today, in France, this concept is defined as “an economic system of exchange and production which, at all stages of the life cycle of products (goods and services), aims to increase the efficiency of resource use and reduce the impact on the environment while developing the well-being of individuals. ” – ADEME.

For what purpose?

“To organise the material and energetic descent of society as well as the circularity of the flow of resources” – Émeline Baume.

In brief, to lead our companies towards a more resource-efficient model, based on partnership and collaboration that minimises our impact on the environment.

To achieve this, 3 main pillars are emerging :

1) PRODUCTION & SUPPLY

(of goods and services) :

Based on a sustainable supply of materials, on more eco-responsible design methods and on a more symbiotic industrial and territorial economy. The economy of functionality (selling a function rather than a product) is also an important component of this part.

2) CONSUMPTION :

Be more responsible in the demand and behaviour of each individual. With an approach to consumption that is aware of the environmental impact of the products consumed at all stages of their production cycle and an approach to repair, reuse and re-use that is encouraged*.

3) WASTE MANAGEMENT :

Through recycling. Recycling is the treatment of products at the end of their life cycle in order to reintroduce all or part of them into the production cycle. However, it does not include the conversion of our waste into fuels and represents the last phase of the cycle.

*By the way, repair, reuse, re-use, what does that mean?

  • The repair consists in putting a product back into operation.
  • Reuse is the donation or sale of a used product to increase its life span.
  • Re-use is the reconditioning in the form of a second-hand good or the dismantling into spare parts and the resale of a product.

Déchets d’Œuvre in all this?

Déchets d’Œuvre, it’s us! An association under the law of 1901 whose aim is to raise awareness and understand the opinion of European stakeholders on the issue of waste as a resource. And what about the circular economy in all this? This objective that we have set ourselves fully integrates the first two axes of the circular economy: production & consumption.

We seek to highlight initiatives that design goods and services and enable the reuse of materials, extending the life of certain products through innovative techniques and technologies, reducing their adverse effects on the environment. In this process, it is important for us to take into account the concept of sustainable resource supply. This must be analysed with nuance, as the majority of the initiatives we wish to meet use second-hand raw materials (law of the 5Rs). The entire pre-production process is not always under control. As for the notion of industrial and territorial ecology, it will be approached more from the point of view of the relationship between the various initiatives discovered and the companies and professionals of the local economic framework, particularly for the supply of raw materials.

We are also committed to understanding the buying and usage behaviours of Europeans. It is therefore essential to analyse consumption patterns and, in particular, responsible consumption by taking into account the life cycle of products by individuals. We will try to shed light on these behaviours by showing methods of reuse, recovery, repair and re-use of goods at the individual level.

Don’t you have to start at the individual level to change scale?

The Adventure Déchets d’Œuvre starts today and it is a real way for us to start an experiment to (re)question the production and consumption patterns of Europeans.

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